Tiny Log Cabin Branding

The owners of a fun, cozy, and TINY log cabin reached out to me to create a logo for their rental. They wanted it to be modern, but also draw on the rugged and natural roots of Michigan’s Upper Peninsula. I definitely wanted to incorporate the very cool A-frame shape of the cabin, so I got to work!

The Project:

The Process:

I always like to start with a round of sketching to get the ideas flowing— then, we move into Adobe Illustrator to add textures and vectorize the logos. The result is one primary logo and two submarks, perfect for using on social media, AirBNB’s website, and print advertisements.

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Photograph of a tiny log cabin with a high roof, set in a snowy landscape with trees in the background. The image includes icons for the Tiny Log Cabin in Rapid River, Michigan.
A wood log cabin with a triangular roof and a small window in the center, depicted in a distressed, vintage style.
Collection of five monochrome and color sketches of tiny log cabins with various designs, locations, and logos, including handwritten and stylized text.
Round logo with green background, large letters T and C, with a cursive L between them, and R.R. and MI. below, along with a pine tree illustration.