Tiny Kitchen Cupcakes Branding

The Project:

The owner of a bakery business reached out to me to refresh her brand. She bakes amazing cupcakes and needed a logo to match! She wanted her logo to be more minimalistic and modern, but still fun and playful. I got to work brainstorming a brand that fits her vision.

The Process:

I started by sketching a BUNCH of cupcakes— until one started to stick out to me. Fun fact: the frosting swirls resemble the letter “C,” the owner’s first initial! What did Bob Ross say? “Happy accidents?”

Both client and designer were super happy with this one.

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Logo for Tiny Kitchen Cupcakes, featuring a stylized cupcake and sprinkles in pastel colors.
Gold-colored outline of a glue gun against a black background.
Logo for Tiny Kitchen Cupcakes featuring a stylized cupcake outline and the brand name in white text on an orange background.
Line drawing of a whisk with a wooden handle.
Logo with a dark teal circle and white text that reads "tiny kitchen cupcakes" in a casual font.
Simple graphic illustration of a brown apron with a front pocket and ties at the neck, set against a black background.
Illustration of a cupcake with pink frosting and black sprinkles in a pink wrapper.