side quest sports branding
The Project:
It’s hard to make new friends as an adult. I was thinking about how cool it would be if there was an app or website where you could attend sports-related meetups (think pickleball, basketball, volleyball, disc golf…) to meet new people in a casual, low-stakes environment. In this fake scenario, you’d receive all sorts of patches, tee shirts, and swag for being brave enough to leave your house and try something new. I call it… Side Quest Sports!
The brand is meant to feel retro, confident, and effortlessly cool, especially its hand-drawn raccoon mascot, Scout!
Services Provided:
Brand Identity Design
Illustration + Apparel Design
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