Focus Fastpitch Branding

The Project:

The owner/coach of a new fastpitch softball team reached out to me to create a new logo for the team. She wanted it to be clean and minimalistic, while maintaining a fresh, cool, athletic feel. We decided on a monogram-style logo and got to work.

The Process:

As a former softball player, I immediately envisioned what I’d have liked to wear on a jersey, visor or helmet. You know what they say— look good, play good! The color palette is bright and bold, using a combination of saturated orange and blue and a warm charcoal black. I love working on projects that I can relate to and draw inspiration from my own experiences. The result is this super-sharp, cool branding. I wouldn’t wanna mess with the Focus girls!

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