Camp Jacobs Branding

The Project:

A 2023 bride planned a camp-themed bachelorette party, and wanted some custom branding to make it special. I designed a logo and stickers to be used on the bachelorette invitations and goodie bags, with can coozies and apparel!

I started with a moodboard session on Pinterest, and then designed the logo. The bride specifically requested a deer in the primary logo. Next, I brainstormed the camp-themed stickers. Nothing says camp like s’mores! I also designed a vintage-inspired flag sticker with a soft serif font to invoke the summer-camp vibe.

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The Process:

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A logo featuring a deer with large antlers, surrounded by three pine trees, a moon, and stars. Text below reads "CAMP JACOBS EST 2023." The background shows a sky with clouds and a treeline with fall foliage.
Illustration of a camping sign with a flag shape, displaying the text 'Camp Jacobs' in bold letters
Sticker with white text that says 'trails & veils' on a dark green cloud-shaped background.
Brown hoodie with a white flag graphic and the text 'CAMP JACOBS' in black.
Cartoon illustration of a test tube with a liquid and a leaf inside, held by a hand.