Ashton Gallagher, PLLC Branding

The Project:

A lawyer in the Greater Lansing area reached out to me to create a visual identity for her new firm. She wanted her brand to be welcoming and friendly, but also clean and professional- along with wanting to stand out from other lawyers, whose branding can tend to be a little too serious or masculine. After a few rounds of brainstorming, we landed on a natural, hopeful logo suite, inspired by elements of nature.

The Process:

After plenty of moodboarding and research, we decided on a lighthouse logo to represent hope and being guided through a difficult time. I also incorporated olive branches in both the primary logo + the supplemental scales of justice logo, which represent peace. Now, Ashton Gallagher Law has a visual identity that’s as unique as their firm is!

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Business card for Ashton Gallagher Law, PLLC featuring a lighthouse logo and the text 'Attorney & Counselor' over a calm water background.
Illustration of a balanced scale intertwined with a leafy plant, symbolizing justice and nature.
Gold initials 'A' and 'G' inside a gold circular wreath with leaves on a black background.
Business cards for Ashton Gallagher Law, PLLC, an attorney and counselor, with a lighthouse logo and minimalist design.
Business branding materials for Ashton Gallagher Law, PLLC including logo, color palette, fonts, and example branding items such as letterhead, business card, notebook, and mug.